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The world of tubes just got a lot bigger and a lot more interesting. When the Vera Cruz luxury tube was introduced, events were finally set in motion to change the look and engineering of a whole new generation of filtered cigarette tubes. It's been our position for quite some time (actually since the magazine's beginning in January 2000), that most MYO tubes were simply too generic looking. Now for those already involved in MYO, this is really not too much of a problem. They have learned the benefits of MYO and appreciate the immense level of improvement in flavor over packaged cigarettes. Furthermore, most understand and have experienced how this methodology has changed their attitudes towards tobacco use in general. Even more importantly, they have realized how much pleasure can be obtained for the smoker with far less consumption and with a minimum of additives that have unproven but nonetheless varying concern for many (most). Tubes, perhaps only next to really good and easy to use injectors, are the foundation of this experience. The great tobaccos are ready and available. However still, even among the already converted including those that may have come to MYO for economic reasons at first, we have found a great deal of interest in better looking tubes including new basic design strictures as well.

   Also desired by readers has been better ways to package and deliver tubes to the consumer (see animation at left and a close up further down the page, of the new box closures with a tuckable tab, much like those used in electronics packaging, that finally address this issue - once and for all - no more sticky tape or spilled tubes), as well as better cigarette cases to transport the finished sticks. This is the tube section so we'll obviously concentrate here on the tubes themselves, but in the Review Section this time, we'll explore cases and other accessories that, now that tubes are finally evolving, need to evolve as well. Now we are not uncomfortable admitting that many of the new design ideas came from this magazine, many from our staff and many from our readers. However, the true heroes in the story of this new and improved tube world, are the manufacturers and brand owners who have stepped up to the plate and took the sizeable fiscal risk of producing tubes that consumers will find more attractive and much more enjoyable. Since the act of smoking tobacco does involve a varying and subjective degree of definition as to individual enjoyment, many find that nicer looking tubes enhance that enjoyment. Like a fine meal that not only tastes exceptional but looks exceptional, the palette does seem to be affected by presentation. The Vera Cruz tube has proven this and now with a new manufacturer of the Vera Cruz at a more efficient price and with yet even more innovations, the point will continue to be firmly made. More on the Vera Cruz strategy later but there is a much larger story to be told, one that is evolving quickly. Therefore, what we want to do in this section is take a look at the beginnings of this new generation of tubes, discuss their differences, while urging the industry in general to pay attention. We think what you are about to read and see should give you confidence in the forward progression this sector of the industry is making and will continue to make (RYO Magazine, volume VIII No.2).